Social media remains an evolving aspect of our daily lives in addition to being a part of our businesses. This course is designed for people who have some familiarity with social media already. Participants will learn to develop a social media marketing plan as a part of their overall marketing strategy, learn best practices, and choose how they will measure what is taking place. In addition, we will explore some of the major social media sites and look at how social media management tools can take their social media marketing to the next level
This one-day workshop teaches participants to:
- Describe the value of social media to their marketing plan
- Create and launch a social media marketing plan
- Use metrics to measure the impact of a social media plan
- Manage difficult social media situations
- Describe features of some of the key social media sites, including Facebook, LinkedIn, and Twitter
- Decide whether a blog adds value to a social media plan
- Speak about social medial management tools
- Stay on top of social media trends and adjust their plan as the online world evolves
Lesson 1: Getting Started
To begin the course, participants will explore what social media is. They will also review their pre-assignment (assigned at the beginning of class) and look at where their social media strategy currently is
Lesson 2: Developing a Social Media Plan
In this session, participants will learn seven tips for developing a social media plan. Utilization guidelines will also be covered, as well as social media trends. Participants will then complete an in-depth social media plan worksheet. The session will wrap up with a look at evaluating the costs and benefits of social media marketing.
Lesson 3: Analyzing Your Impact with Metrics
This session will discuss useful metrics to analyze and trends to look for. Participants will also look at the importance of timing when launching a campaign.
Lesson 4: Damage Control
One disadvantage of social media is that negative news and rumors can spread like wildfire. In this session, participants will learn some damage control tactics. They will also complete a case study on the United Breaks Guitars story.
Lesson 5: Using Facebook
Now that participants have a solid understanding of the principles of social media marketing, they will move on to specific platforms. To start, participants will learn how to leverage Facebook. They’ll learn how to get started, how to build a community, and ways to take Facebook involvement further.
Lesson 6: Using LinkedIn
Next, participants will learn all about LinkedIn. To begin, they’ll learn the essentials of getting started. Then, they will learn how to set up an account, build connections, and use groups.
Lesson 7: Using Twitter
In this session, participants will learn about Twitter, including tweeting, re-tweeting, using hashtags, and using lists. Participants will also have an opportunity to brainstorm memorable, appropriate Twitter names.
Lesson 8: Building a Blog
The world of blogging has expanded greatly, with microblogs and video logs (also known as vlogs) joining the mix in recent years. This session will start by helping participants identify if they should be blogging. Then, basic blog rules, strategies for making an impact, and ways to choose content will be covered. Participants will also consider whether vlogs fit into their social media marketing plan.
Lesson 9: Using Social Media Management Tools
This session will introduce some tools that can help participants manage their social media presence. TweetDeck, HootSuite, Posterous, and Salesforce Radian6 will all be discussed, as well as things to consider when using a social media management tool.
Lesson 10: Launching Your Plan
The final session of the course will give participants an opportunity to review, revise, and polish their social media marketing plan. They will also consider the steps for implementing it in their workplace.
Lesson 11: Workshop Wrap-Up
At the end of the course, students will have an opportunity to ask questions and fill out an action plan.
Need to request this course on a Different Day?
LANTEC is very responsive to local client needs and unique or custom class demands. If you require a delivery date option for a class title on our schedule, please submit your specific request for immediate consideration. We can often accommodate countless additional courses NOT available on our public schedules, please inquire for personal assistance.